About gever
Every article on this site is written by gever's own team and medically reviewed before publication by Dr David Esra, a physician licensed in Israel (licence 1-188771). Each clinical claim is checked against a peer-reviewed source or Ministry of Health guidance, and reviewed again whenever the underlying evidence changes.
gever is a telemedicine service operating in Israel, built so that men can get a proper medical assessment for hair loss without waiting for an appointment or giving up their privacy. It starts with a structured medical questionnaire, a physician licensed in Israel reviews it, and where treatment is clinically appropriate a prescription is issued and dispensed discreetly.
Our clinicians
Dr David Esra, MBBCh (Wits)
Israeli medical licence no. 1-188771
Dr Esra trained in medicine at the University of the Witwatersrand in South Africa (MBBCh) before being licensed to practise medicine in Israel. He is responsible for gever's clinical protocols — the assessment questionnaire, the criteria a physician uses to decide whether treatment is appropriate, and when a case should be referred elsewhere instead — and for the medical review of every article published on this site.
Dr Jonah Mink
Israeli medical licence no. 149434
Dr Mink is a co-founder of gever and a physician licensed in Israel, with experience in family medicine and in building digital health services. He is involved in the clinical direction of the service alongside Dr Esra.
How an article gets written and reviewed
An article starts from a real question men ask before seeing a doctor, not from a product we want to promote. A draft is written natively in the language it will be published in — the Hebrew and English versions are never translations of each other, because a direct translation reads unnaturally and can blur a nuance in the original claim. Every specific clinical statement is checked against its source before publication: the identifier is verified, the abstract is read in full, and the claim in the article is checked to confirm it says what the source actually found, not a rounded-up or simplified version of it. Dr Esra reviews the finished article before it goes live, and the article carries his name, licence number and the date of that review. If the underlying evidence changes — a larger trial is published, a guideline is updated — the article is revisited and the review date changes too.
How we choose sources
We prefer peer-reviewed clinical literature — randomised controlled trials where they exist, systematic reviews and meta-analyses where they summarise a body of research fairly — over a single study, a press release or manufacturer material. Where the evidence for something is limited, inconsistent, or comes mainly from studies funded by whoever sells the product, we say so directly rather than presenting it with more confidence than it deserves. Where a claim concerns an approved medicine's dosing, side effects or safe use, we also reference the Israeli Ministry of Health's approved patient leaflet — the same information your pharmacist works from.
How we correct errors
If we find that something we published is inaccurate, outdated or unclear, we correct it and update the article's last-reviewed date. We don't remove a limitation that makes a treatment look less impressive just to keep a page tidy — a limitation the original evidence had is still there after a correction, unless the correction is that the limitation itself was wrong.
How we write medical content
The content on this site is not marketing copy. It is written to answer the questions men ask before they speak to a doctor, and we hold it to the following standard:
- Every clinical claim is sourced — peer-reviewed literature, clinical guidelines, or the Israeli Ministry of Health–approved patient leaflet.
- Every article is reviewed by a physician licensed in Israel, and carries their name, licence number and review date.
- We publish a last-reviewed date on every article and revisit articles when the evidence changes.
- Hebrew and English content is written separately for each audience. We do not machine-translate.
- We do not publish patient testimonials about prescription medicines, and we do not run promotional content for prescription medicines. That is a legal requirement in Israel, and we think it is also simply better medical writing.
What this service is not
gever is not a substitute for emergency care and does not replace follow-up with your family physician. Hair loss can also stem from other medical conditions, so the assessment includes questions designed to identify cases that need further investigation. Where something like that comes up, we refer you on rather than issue a prescription.
Company details
gever
Ahad Ha'am 77, Tel Aviv, Israel
Company number 517311767